People
We are staffed with people from diverse backgrounds like advertising/brand building, one to one communication, digital and online marketing, mainstream and digital media, analytics including CRM and web analytics, UE and technical experts.
- Saroja Kannan, Country Business Head, Digitas India
Saroja has been with Digitas for a little under 2 years and has worked on the global IBM account as the account lead, out of India. A Marketing professional with over 18 years of experience across Business Development, Direct Marketing Communications, Analytical CRM and Online Marketing, she is a keen planner & strategist, and has worked in the verticals of Telecom, Insurance, Charity/Fund Raising, Financial Services, FMCG, Education and IT sectors. Strong analytical, problem solving & organizational abilities and a proven record of accomplishment in building brands and forging and maintaining meaningful client relationships are some of her strengths. Prior to joining Digitas India, she has worked with leading marketing organizations including HCL, Usha International etc. as well as multinational agencies including JWT and Ogilvy.
She has been awarded all the major international awards, including the Cannes Direct, Echo and Asian Effie´s, for the most effective and innovative direct marketing campaign for her work on a global telecom brand in the year 2003, while at Ogilvy.
She is a graduate in Economics from Delhi University and a Post graduate in Management from the Indian Institute of Management.
You can reach her at sarojak@digitas.com
- Nikhil Sarup, Sr. Vice President – Digital Media
Nikhil Sarup heads the digital marketing practice at Digitas India, a part of Publicis Groupe's interactive network. Solutions provides its clients with result-oriented ideas, helping brands acquire and retain customers, using a combination of marketing insights, technology tools & creativity.With over 12 years of experience, Nikhil has helped rolled out many successful online initiatives including channel relationship & loyalty programs, PDA-based audit applications & other B2B initiatives in the online space. Having run his own Social Networking site in 1998, Nikhil now helps brands build & harness online communities for their benefit.
Prior to joining Solutions in 2000, Nikhil was a Senior Consultant with an ERP Services company, where he led the technology implementation and customization of enterprise applications.
He lives in Delhi, with two servers, a Linux desktop & a worn-out Wii.
You can reach him at nsarup@digitas.com
- Shyam Menon, Vice President – Delivery
With over 20+ years of experience in areas ranging from design and deployment of work flow processes integrated with IT, management of IT infrastructure and database management. Prior to joining Digitas India, Shyam has worked with organizations like Pertech Computers Ltd, Result-McCann & Manpower Inc., working on various projects involving interfacing with the businesses, mapping business requirements to IT system functionalities & defining process design to support effective usage of systems.
At Digitas India, Shyam supervises the ‘Delivery’ of key large projects falling under varied domains including Global / Offshore development assignments, involving process set-up, maintaining key time-lines and milestones, liaisoning with key project stake holders.
Shyam is an Economics graduate and a PG Diploma in Computer Science.
You can reach him at shyam@digitas.com
- Achintya Sharma, Brand Channel Manager (Offshore Development Projects Lead)
9+ years of setting up and heading enterprise scale solutions and integration in India and abroad. Maintain a focus on high performance business systems development, disciplined process and accountability and managing and implementing Client/Server & Web based software designing, building and testing and having performed detailed analysis, business requirements, functional specification definitions and Unit & System testing (Black Box & White Box) utilizing various tools & techniques. - Handling multiple projects at a time with expertise in Content Management Systems (Interwoven Teamsite / Documentum).
- Project execution as part of Global Delivery model (India, UK & US) comprising Waterfall, Iterative and Agile Software Development methodologies.
- Working across various time zones with multiple clients and agencies.
- Ensure the distribution of application and business process lifecycle activities and resources, while ensuring their integration.
- Risk identification, prioritization and mitigation.
- Deliver world-class solutions by ensuring quality across processes, interfaces and outputs, in management, core and support process.
- Project Management, Analysis of various business applications, Client presentations and User Trainings.
- Outstanding analytical ability demonstrated in grasping new technologies and Internet applications.
- Team builder with excellent motivational skills; Leadership with a vision.
- Effective documentation of Project Plans, Test Plans, System /Test Strategy, Traceability Matrix, etc.
- Excellent communication and presentation skills and proven abilities in effective planning.
- Actively participated as an Internal Auditor for purposes of ISO 9000:2001 company audit & certification.
Prodigious experience mainly includes:
- Client initiation meetings to kick off the projects (in US).
- Team hiring (offshore team in India) and selection as well as training.
- Environment setups.
- Project initiation and planning for execution.
- Implementation of development lifecycle and quality processes.
- Planning and implementation of communication processes for effective information exchange in-spite of working in multiple time zones.
- Implementing Agile practices for delivery in short phases.
- Ensuring quality and delivery timeframes are religiously adhered to.
You can reach him at asharma1@digitas.com
- Gowrishankar, Business Director – Client Relationship
Gowrishankar has over 10 years experience in online media, user experience and online strategy consulting.Prior to joining Digitas in 2009, Gowrishankar was a consultant in Satyam Computers in the User Experience Management practice and worked on various projects for VolvoCE, Premium TV, Kennametal and O C Tanner. He contributed in various roles ranging from improving usability, user experience to optimization of the digital assets using web analytics. Prior to this, Shankar worked with Rage Communications handling the Citibank Loans and Mortgages Internet Portfolio working to optimize and increase revenues using the Bank's Internet & wireless channels. He later handled Citibank Australia's UI and application needs for online marketing.
His media experience can be attributed to his stint with Intercept Consulting in 2000, where he was in-charge of OptiClick, a value based network of sites and prior to that with CricInfo.com, the world's largest site dedicated to single sport where he handled the advertising for the portal and was in-charge of the ROI across all the regions.
A true believer of the powers of new media, Shankar has really climbed the ladder from his starting days working in a modest cyber café during the initial Internet years.
You can reach him at gshankar@digitas.com
- Pradeep, Associate Director – Media
Pradeep has been associated with Digitas India since December 2008 and has handled leading clients like Club Mahindra and IBM. Handling the client from both agency and publisher side, he brings in 6+ years experience in online advertising. Though he started as a UI designer, he slowly moved onto become a creative & technical support for the client servicing team earning experience in ad-serving tools such as Double Click (DFA & DFP), Right Media, Ruby etc. His special skills are as an experienced media planner with more than 50 successful campaigns to his credit. He was a key player in handling Citibank business for Tribal DDB India. During his stint in Yahoo he worked with a wide range of clients across verticals with some of them being – Accenture, IBM, INTEL, CITIBANK, Makemytrip, PEPSI, HDFC, Bharatmatrimony, Shaadi, Monster, Eros, Reliance etc. Driven by a need to innovate, Pradeep strives for something new everytime.
You can reach him at spradeep@digitas.com