People

We are staffed with people from diverse backgrounds like advertising/brand building, one to one communication, digital and online marketing, mainstream and digital media, analytics including CRM and web analytics, UE and technical experts.

  • Nikhil Sarup, Sr. Vice President – Digital Media

    Nikhil SarupNikhil Sarup heads the digital marketing practice at Digitas India, a part of Publicis Groupe's interactive network. Solutions provides its clients with result-oriented ideas, helping brands acquire and retain customers, using a combination of marketing insights, technology tools & creativity.

    With over 12 years of experience, Nikhil has helped rolled out many successful online initiatives including channel relationship & loyalty programs, PDA-based audit applications & other B2B initiatives in the online space. Having run his own Social Networking site in 1998, Nikhil now helps brands build & harness online communities for their benefit.

    Prior to joining Solutions in 2000, Nikhil was a Senior Consultant with an ERP Services company, where he led the technology implementation and customization of enterprise applications.

    He lives in Delhi, with two servers, a Linux desktop & a worn-out Wii.

    You can reach him at nsarup[at]digitas.com

  • Shyam Menon, Vice President – Delivery

    Shyam MenonWith over 20+ years of experience in areas ranging from design and deployment of work flow processes integrated with IT, management of IT infrastructure and database management.

    Prior to joining Digitas India, Shyam has worked with organizations like Pertech Computers Ltd, Result-McCann & Manpower Inc., working on various projects involving interfacing with the businesses, mapping business requirements to IT system functionalities & defining process design to support effective usage of systems.

    At Digitas India, Shyam supervises the ‘Delivery’ of key large projects falling under varied domains including Global / Offshore development assignments, involving process set-up, maintaining key time-lines and milestones, liaisoning with key project stake holders.

    Shyam is an Economics graduate and a PG Diploma in Computer Science.

    You can reach him at shyam[at]digitas.com

  • Achintya Sharma, Brand Channel Manager (Offshore Development Projects Lead)

    Achintya Sharma9+ years of setting up and heading enterprise scale solutions and integration in India and abroad. Maintain a focus on high performance business systems development, disciplined process and accountability and managing and implementing Client/Server & Web based software designing, building and testing and having performed detailed analysis, business requirements, functional specification definitions and Unit & System testing (Black Box & White Box) utilizing various tools & techniques.

    • Handling multiple projects at a time with expertise in Content Management Systems (Interwoven Teamsite / Documentum).
    • Project execution as part of Global Delivery model (India, UK & US) comprising Waterfall, Iterative and Agile Software Development methodologies.
    • Working across various time zones with multiple clients and agencies.
    • Ensure the distribution of application and business process lifecycle activities and resources, while ensuring their integration.
    • Risk identification, prioritization and mitigation.
    • Deliver world-class solutions by ensuring quality across processes, interfaces and outputs, in management, core and support process.
    • Project Management, Analysis of various business applications, Client presentations and User Trainings.
    • Outstanding analytical ability demonstrated in grasping new technologies and Internet applications.
    • Team builder with excellent motivational skills; Leadership with a vision.
    • Effective documentation of Project Plans, Test Plans, System /Test Strategy, Traceability Matrix, etc.
    • Excellent communication and presentation skills and proven abilities in effective planning.
    • Actively participated as an Internal Auditor for purposes of ISO 9000:2001 company audit & certification.

    Prodigious experience mainly includes:

    • Client initiation meetings to kick off the projects (in US).
    • Team hiring (offshore team in India) and selection as well as training.
    • Environment setups.
    • Project initiation and planning for execution.
    • Implementation of development lifecycle and quality processes.
    • Planning and implementation of communication processes for effective information exchange in-spite of working in multiple time zones.
    • Implementing Agile practices for delivery in short phases.
    • Ensuring quality and delivery timeframes are religiously adhered to.

    You can reach him at asharma1[at]digitas.com

  • Pradeep, Associate Director – Media

    PradeepPradeep has been associated with Digitas India since December 2008 and has handled leading clients like Club Mahindra and IBM. Handling the client from both agency and publisher side, he brings in 6+ years experience in online advertising. Though he started as a UI designer, he slowly moved onto become a creative & technical support for the client servicing team earning experience in ad-serving tools such as Double Click (DFA & DFP), Right Media, Ruby etc.

    His special skills are as an experienced media planner with more than 50 successful campaigns to his credit. He was a key player in handling Citibank business for Tribal DDB India. During his stint in Yahoo he worked with a wide range of clients across verticals with some of them being – Accenture, IBM, INTEL, CITIBANK, Makemytrip, PEPSI, HDFC, Bharatmatrimony, Shaadi, Monster, Eros, Reliance etc. Driven by a need to innovate, Pradeep strives for something new everytime.

    You can reach him at spradeep[at]digitas.com